Bjørn co-founded Norwex in 1994. A former attorney, Bjørn worked with the Norwegian Ministry of Environment and was an associate with the Attorney General of Norway. He retired in 2007 to follow his passion for helping others achieve their dreams through Norwex. He now leads the company in shaping the Norwex Core Values, Mission, Goals, branding strategy and overall mission for the future.
“We will all leave a legacy of some kind—good or bad. It’s our actions that will determine how we will be remembered and the impact our lives have on others. Only you control the legacy you will leave.”
With over 20 years of experience in finance and business management, Judy leads both operations and sales for Norwex across Canada. She has served Norwex for more than 8 years and is a driven leader who builds strong working relationships across the organization and leverages broad-based operations and sales expertise to facilitate the achievement of strategic initiatives. Judy’s key objectives include setting and implementing strategies, casting vision and building culture within the Canadian organization. Judy is passionate about helping individuals grow a personal business and achieve their dreams while improving quality of life.
“I am inspired by Norwex Consultants every day. They bring meaning to their work by helping others lead happier and healthier lives.”
Debbie leads sales operations in the U.S. She is also responsible for bringing Norwex to Canada in 1999. With 28 years of experience in the home party industry, Debbie won the Ernst & Young Entrepreneur of the Year Award for the Business to Consumer Division in the Canadian Prairie Region in 2008. Passionate about showing Consultants how to become successful entrepreneurs, Debbie is committed to helping people achieve their true destinies and making the planet a better, healthier place to live.
“For me, our legacy is not about how far we have come … it will be about how far we can go. In Norwex, we are optimists! We believe in a brighter future, and we know that together we can accomplish amazing things!”
A CPA by discipline, Ying started her career in Finance in a number of different industries, with the last 20 years in Direct Sales industry. She has held a variety of senior positions from Finance, Operations, Sales & General Management. She is very passionate about helping people to achieve their full potential and live a better quality of life. Ying is very committed to lead the growth and expansion of Norwex in Malaysia, the first Norwex market in Asia. The Mission and Purpose of Norwex, she believes, will leave a lasting impact in this region.
“All of us have only one place to live, our Earth. The greatest gift we can give our children and their children to come is a better and cleaner place than the one we are living in right now."
Amy is responsible for the marketing operations at Norwex, including public relations, media, creative, branding and product management. Many of the products she’s created for direct sales in the natural and organic products industries have been showcased in Oprah’s O List. She started the Norwex Movement website in 2013 and maintains a bi-weekly blog highlighting issues related to reducing chemicals in the environment, sustainability, recycling and healthy living.
“As a Mother, I want to protect my children from the harmful effects of chemicals and provide a brighter picture for their future … one where chemicals will be tested for safety before they are put into use, and a world where consumers vote with their purchases to have cleaner, healthier choices.”
With over 20 years of experience in information technology, Amelia is an expert in digital efficiency. Her extensive background in field support has built a resolve that technology should embrace and support the mission of field Leaders, their teams and their Customers. Her track record of success at Norwex includes designing compensation plans to supercharge Consultants’ incomes and creating user-friendly websites and easy-to-use applications.